PM Expected To Launch Penang Women Entrepreneurs' Product Brand

PENANG, July 23 (Bernama) -- Prime Minister Datuk Seri Abdullah Ahmad Badawi is expected to launch the brand name of products produced by Penang women entrepreneurs this Saturday.

State Youth and Sports, Women, Family and Community Development Committee chairman, Datuk Jahara Hamid said 15 products would use the label.

The launching would be held at the Penang Rural Women Entrepreneurs' Carnival to be held at the Balik Pulau Sports Complex.

"The launching by the Prime Minister is important because it could draw more women to become entrepreneurs," she told reporters here today.

The one-day carnival, themed "Success and Hope, Women the Catalyst of People's Economy", is organised by the State Women's Movement and Penang Barisan Nasional in conjunction with the country's 50th independence celebration.

Jahara said all products produced by rural women in Penang would be labelled under one name to ensure quality and authenticity.

Abdullah is also expected to witness the signing of a memorandum of understanding (MoU) between Penang Wanita Umno and Mydin Wholesale which will be the main distributor of the products.

The items include food and handicraft which will be displayed at some of the 100 stalls at the carnival.

-- BERNAMA

PM to launch ‘Made in Penang’ brand name

THE brand name of a range of ‘Made in Penang’ products will be launched by Prime Minister Datuk Seri Abdullah Ahmad Badawi at the Rural Women Entrepreneur Carnival in Balik Pulau, Penang on Saturday.

“The range comprising between 10 and 15 products is made up of Penang’s best cottage industry products. They include nasi kandar spices, nutmeg juice and souvenirs,” said the carnival organising chairman Datuk Jahara Hamid.

Many cottage industry operators did not know how to market and package their products effectively, she told a press conference in Komtar yesterday.

“Heeding the Prime Minister’s call to make our items more value-added, we came up with this effort,” she said, adding the brand name would be revealed during the launch.

Jahara who is also Penang Youth, Sports, Women Develop-ment and Community Committee chairman, said the state would sign a memorandum of understanding with the operator of Mydin outlets to distribute the products.

About 15,000 visitors are expected to throng the carnival, which is being organised in conjunction with the 50th Merdeka celebration.

Abdullah will also present special awards to four female entrepreneurs from the state during the event at the Balik Pulau Sports Complex.

The carnival will showcase 100 booths, mostly selling local products. There will also be a host of activities, including family karaoke competition, jigsaw puzzle contest, floral arrangement contest and family counselling service.

The event will be held from 7.30am to 4pm. Admission is free.